90% of Searchers Never Look Past Page One...

Search Engines Drive More Traffic to a Website than All Other Mediums Combined

We're Different, You Only Pay Us AFTER We Get Your Website on Page One of Google

 Organic Listings vs. Paid Search

 
There are two types of search results: Organic (Natural) Results and Sponsored (Paid) Results. See Example

Paid results are listings that require a fee for the search engine to list their link for particular keywords. The most widely used form of paid listings is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword. Google AdWords is the most popular form of paid search advertisement, followed by Yahoo and Microsoft (MSN/Bing) respectively.

• 77% of participants favored
non-sponsored links more than the sponsored links, as offering sources of trusted, unbiased information.

• 4 out of 5 search engine users report never clicking on paid advertisements.

• Organic click through rates are 3 times more than paid listings. The conversion rate for organic listings is also 17% higher than paid listings.

• Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an
Organic Search Engine Optimization program.

• 86% of search engine users report they feel organic listings are more relevant than paid listings.

• 70% of search engine users report visiting organic listings daily.

• 80% of Internet searchers trust organic search engine results over PPC advertisements.

• Users are 6 x more likely to click on ogranic listings than they are to choose any of the paid results.

• Eye tracking shows that 50% of users begin their search by scanning the top organic results.

• Studies show that only 22% of search engine users click on paid listings, leaving 78% who don't.

• One study found that only 14% of searchers trust paid listings, and 29% report being "annoyed" by them.

Benefits of Organic Listings:

Organizations of all sizes are realizing the importance of online marketing, especially through search engines.

Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, 81% of users find their desired destination through a search engine.

SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are
spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent
on SEO. That means the strategy that's over 5 x more effective, SEO, is only receiving 1/8 the media spend in the market! It's hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the overall better long term value.

• No cost - organic results are listed based on the search engine’s measure of your relevance and quality, not
your advertising dollars, so you don’t pay a “tax” per click

• Get more traffic - most people click the organic search results, not the paid advertisements

• Get visitors with a higher education - research shows those who click on organic search results more often
have a higher level of education

• Longer lasting rank and traffic - search engines record your ranking history, helping you rank highly in the
future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank
longer

• For every 1 click on a paid search result, the organic results generate 8.5 clicks

• Based on action/conversion tracking, paid search clicks convert, on average, at 1.5 times the rate of organic clicks

• From the numbers above, we can see that the opportunity from organic search is 5.66 times greater than that of paid search

Conclusion:

Your website must be on Page One of the Google organic search results to bring you the most possible traffic.

Get a Free Website Consultation

No more wasting your money on empty promises from "supposed" SEO experts who deplete your marketing budget and leave you with nothing to show for the money you spent. 

How many times have you been approached by Website Marketing experts or a SEO services company and been told "Give us X dollars and we guarantee we'll get your website ranked on the first page of the Google Search Results?"

If you're like most website owners we've spoken with, it's become a weekly event. Emails, letters and phone calls flood your office, all promising the same thing: a website ranking high in the 3 major search engines for a variety of keywords.

The Problem Most Businesses Experience is Two-Fold:

  1. All of the website marketing firms want most, if not all of the money up front; and

  2. You never rank well for the "money" keywords.

So after dropping $5,000 - $15,000 and having zero new clients to show for it, you start over with a new website marketing company, or give up on the Internet altogether as a source of new client referrals.

Why ranking high in the major search engines for the "buyer" keywords is SO IMPORTANT for a website (and why you should contact us immediately!).

Recent studies have shown that over 80% of American consumers turn to the Internet FIRST when looking for a product or service. And the more important that decision is, the more likely they are to research it online.

That means over 4 out of 5 prospective clients today initiate their search online...NOT in the Yellow Pages! Furthermore, 90% of all consumer purchases are made within 20 miles of where people live or work.

And if you look at the reason from the perspective of the client it makes sense: ALL Yellow Pages ads are limited in size and therefore contain limited information. Usually just the firm's name, address, phone number and a few 'bullet points'.

But in your website, the amount of information you can provide to a prospective client is nearly unlimited: pictures, videos, audio content, press releases, articles you authored and awards you've received are just some of what a client wants to see (or hear) to make the decison to hire you.

Sadly, you can build the most awesome website ever produced and still have it buried on Page Five of the Google search results for the most important keywords.

Why does Google do this to you?

Simply put, Google and all the other search engines are looking for certain types of information, both on your website (on-page optimization) and on other sites that link back to your site (off-page optimization).

If your site is missing most of this crucial information, Google will decide that your site fails to meet the needs of the searchers looking for information related to your keywords, and they will bury you in the deep pages of the search results.

How important is it to find your site on Page One of Google?

For the last few years, Google has garnered about 70% of all Internet searches. That means 7 out of 10 prospective clients use Google to find a website in your specialty.

• 91% of U.S. shoppers making a purchase of over $100 research the product or service online before making a purchase. 73% of all searches are for local content.

• 97% of Internet users in the U.S. gather shopping information online and then the majority of those searchers actually make their purchase offline, within 20 miles of home.

• 90% never look past the first page of the search results. Of the remaining 10%, almost no one ever looks past Page Two of the search results.

This means that about 98% of the people who use the Internet to find a product, service or professional will NEVER look past Page Two of the search results.

If you are on Page Three or deeper of the search results for a particular keyword, you are essentially invisible.

So how do I get my site to Page One on Google?

Getting to Page One for the various 'money' keywords and phrases used by people who need your product or service is not all that complicated...it takes a little time and a cohesive, systematic plan to incorporate most or all of the factors Google and the other search engines look for when ranking a site.

As experts in ranking websites on Page One of the Google Search Results, we know precisely what Google wants to see, how they want to see it and where they expect to find it.

This usually involves a combination of making some subtle, but absolutely necessary changes to your existing website (something we can do for you or instruct your or your webmaster how to do) along with getting your website linked to various types of sites that will tell Google that YOUR site is an 'Authority Site' for particular keywords or phrases, and essentially MAKE Google to re-rank your site onto Page One for those keywords or phrases.

Stop throwing money away. You don't pay us a penny UNTIL AFTER your site is on 'Page One' of the Google organic search results.

This is where we stand apart from other Website Marketing firms.

We give you the results we promise, or we don't get paid.

It's that simple.

No tricks, no catches, no loopholes, and no PPC advertisng.

We will determine which keywords and/or phrases are the ones being most used by people who are actively searching for your type of product or service. We'll optimize your site (or tell you how) for one (or more) of specific "buyer" keywords and key phrases.

Only AFTER Google has moved your site to 'Page One' for one or more of these specific keywords/key phrases do we get paid.

If we're unable to get Google to move your site to Page One for at least one of the selected keywords/phrases within a 90 days of the time we start, we don't get paid anything. See Proof

You're intrigued and want to learn more. What do you do next?

Email us some basic details, we'll research your industry and website, and then promptly reply.

*Keep in mind, all organic traffic on search engines is FREE (No more paying for visitors).

**This SEO service does NOT involve using PPC or any paid advertising to get on Page One.