Search Engine Optimization

What is Search Engine Optimization (SEO)?

Wikipedia defines Search Engine Optimization as...

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
 
Why Do I Need to Optimize My Website?

The short answer is that you only need to optimize your website if you want a steady stream of paying clients to keep calling your business 24/7/365. If you don't want lots more paying clients, then don't optimize it.

Seriously, search engine optimization is absolutely vital to your business's survival in the cut-throat world of online marketing. Even in towns with populations smaller than 50,000 people, there can easily be 10 - 20 or more competitors in a particular industry and with the "specialty niche business directory" sites thrown into the mix, there can be 5-10 pages of "local" results when a prospective client searches for: "name of town" + "your business type".

If you are on Page Three of Google's search results for that term, you might as well be invisible. The odds that anyone who is serious about hiring someone in your area of specialty will look beyond even Page Two of the search results is infinitesimal.

But moving your website out of the search result wastelands and onto a prime spot on Google's Page One is just a matter of giving Google what it wants to see regarding your site, and getting a handful of key authority sites to link back to yours.

In effect, this tells Google that your site is best suited to give the searcher the information they seek, and Google will make sure that they have the best chance of finding your site amongst the tens of millions of sites out there that fail to provide Google the right "answers" (including most or often all of your competitors).

"On-Page" Optimization

Search engine optimization starts with making sure your existing website is designed and written to rank as high as possible for the key words and phrases used by people who are actively seeking to hire an attorney (the "money" keywords).

This means you need to put together a list of words and phrases that most people might use when looking for your type of business. For most types of businesses, this is pretty simple.

You just need to list the town or towns where you practice, along with the right keywords that describe your type of business.

"Off-Page" Optimization

"Off-page" optimization can be summarized in one word: LINKS ! (Often called Backlinks)

The more quality sites that link back to your site, using your keyword or phrase as "anchor text" for the link, the better Google ends up liking your site and the higher you are going to rank for that keyword or phrase.

But there are "good" ways to generate links, and there are "bad" ways to get links. If you respond to some ad promising a million backlinks in 24 hours for only $24.95, the odds are fairly good you are doing business with a link farm, and Google does it's best to BAN sites (removes them from Google's listings) involved with link farms as people are just trying to "game" the results pages.

Not just suspend.

Permanently ban.

As in goodbye forever from the Google search results pages.

What Google wants to see is that quality, relevant sites are linking back to yours, using your keywords and phrases as "anchor" text, and that you are getting these links in a natural (or "organic") fashion. Meaning instead of getting 10,000 links overnight, you instead get 10 links today, 23 links tomorrow, 8 links the day after that, and so on.

Why "Website Marketing Professionals" is Your Best Solution for Search Engine Optimization...

1. Knowledge. We are experts in how Google and the other search engines operate when deciding which sites should rank on Page One for a particular term. Since the factors each search engine uses can change at a moment's notice, you want an SEO company that stays up-to-date on all the latest factors and changes, which means your website will keep its Page One ranking for as long as you keep giving them what they want.

2. Patience. Unlike most of the SEO firms you'll run across, our SEO team is happy to take the slow lane when it comes to getting you ranked on Page One for your search term(s). This approach has proven time and again to be successful in achieving and maintaining a Page One ranking for virtually any local search term you can think of. By building your campaign more slowly but steadily, you build a relationship of trust with the search engines which they reward with a constant and steady high ranking for each search term.

This does not mean it will take months or years to get your website on Page One of the Google search results.

Quite the contrary is true.

Most of our clients find themselves on "Page One" of Google within 30-45 days (sometimes less) of the start of our campaign on their behalf. Since most of your competition has done a poor job at best of optimizing their sites, an SEO expert can make small, but precise changes to rank your site ahead of them, and by keeping up the campiagn over time, you'll leave them so far behind you that they have little or no hope of ever catching up to you in the rankings.

3. Teamwork. As noted above, there are roughly 20 "on-page" items Google looks at in determining your rank for a particular keyword or phrase, and roughly 200 items related to "off-page" optimization. This is far more than any one person could ever hope to completely master.

That's why we have a team of SEO specialists constantly working on your behalf. Some specialize in link building, others specialize in "on-page" optimization. Together, they form an unbeatable combination that will propel your website to Page One in the search engine rankings (and often to Number One on Page One, and your customer base (and income) will increase accordingly.

And here's the -> PROOF <- that we can do it, and we'll be able to do it for you also. What are you waiting for? Contact us now!